Fractional marketing, full-stack development, AI integration, and creative design — built deliberately, delivered without hesitation.
I'm Nandhitha Gurunath, founder of Urban Turban Creatives — a Singapore-based fractional consultancy for SMEs and startups who need someone who thinks in both strategy and systems.
I work at the intersection of marketing, technology, and creative design — building not just what looks good, but what works. From decade-long brand stewardships to full-stack applications to AI-powered workflows, the approach is always the same: understand the problem deeply, build deliberately, and deliver work worth standing behind.
"Her ability to bring clarity of communication, structure to complex ideas, and genuine commitment to the work has been invaluable. She has been one of the most consistent and trusted contributors to our growth."
A rare hybrid of strategic marketing and technical execution. No hand-offs, no bloat — just the right work, done right.
Strategic marketing leadership without the overhead. Brand positioning, campaign strategy, digital presence, and content — embedded in your team, aligned to your goals.
Full-stack builds from brief to deployment. React/Vite front-ends, Supabase back-ends, Vercel hosting — optimised for performance, SEO, and long-term maintainability.
Workflow automation that actually saves time. Lead routing, AI-powered spam filtering, CRM integrations, notification pipelines — purpose-built, not generic templates.
Practical AI for real business problems. Prompt engineering, AI-powered moderation, intelligent workflows, and automation pipelines that actually save time.
Visual identity that holds up across a decade of productions. Logo systems, brand guidelines, event collateral, social campaigns, motion graphics, and LED stage visuals.
Bespoke tools built for how your business actually works. Purpose-built, compliant, and sized for your operation. No bloat, full ownership.
An Alaska-based construction business with a strong local reputation but no digital presence. UTC built the full picture — brand identity, website, payroll application, and AI-powered automation — turning word-of-mouth credibility into a professional digital authority.
A decade of creative partnership with one of Singapore's most beloved Indian music organisations. 20+ productions, 50+ Harmonies & Hearts episodes, two brand evolutions, LED stage visuals, and a consistent visual identity growing with the organisation since 2014.
A community recipe platform powered by AI, built in 48 hours for the Outskill AI Generalist Accelerator hackathon. One of 1,000+ international teams, one of the smallest in the field — Team Season'd placed 5th. Full-stack with real-time community hub and n8n spam moderation.
"She has a strong ability to translate ideas into clear visuals and practical systems that actually work for a business. She understood the brief quickly, asked the right questions, and delivered without needing constant direction."
"Her ability to bring clarity of communication, structure to complex ideas, and genuine commitment to the work has been invaluable. I would recommend her without hesitation to any organisation looking for a creative partner."
"Your creativity, collaboration, and technical skill have set a standard of excellence in applying real-world AI solutions during this intensive challenge."
Real questions. Direct answers. No filler.
Deep dive into your business, your market, and your actual problem. Not the brief you hand over — the one underneath it.
Build the plan. What gets built, what gets automated, what gets deferred. Clarity before execution.
Build deliberately. Regular progress, clear communication, no surprises. You stay informed, not overwhelmed.
Work worth standing behind. Handover includes documentation, knowledge transfer, and everything you need to own what was built.
Whether you're looking for a fractional marketing lead, a full-stack build, or an automation partner — let's start with a conversation.